Why we love this botanical
H ibiscus flower gives a deep ruby red color and a lively, fresh-sour taste that is immediately recognizable. The profile is fruity with berry and pomegranate-like tones and a clean, refreshing acid structure. In infusions, hibiscus forms an expressive base that gives blends tension, color, and a modern, thirst-quenching signature.
During steeping, fruit acids and pigments dissolve quickly, giving the infusion an intense color and a tight, invigorating taste. Hibiscus is ideal for enlivening sweeter or creamier herbal mixtures and makes cold infusions particularly attractive. In small amounts, it works as a flavor accent, in larger amounts as a carrying, wine-like base.