I grew up in the world of technology. IT, data, and later AI. From the age of sixteen, I was an entrepreneur, driven by building, optimizing, and progress. I was trained as an academic and business economist, learning to think in systems, efficiency, and scale. The logic of progress was clear: faster, smarter, more.
My own health forced me to slow down. An autonomic nervous system disorder made it clear that not everything can be optimized — and that the body does not respond to speed, but to attention. What followed was not a straight line, but a slow process of deceleration, deepening, and learning to listen again. To signals. To rhythm. To what truly nourishes.
During that period, I reconnected with plants and herbs. I began blending, tasting, and smelling myself. Tea became not a functional moment, but a ritual. A way to pause in a day that otherwise keeps rushing forward. From IT to T — not as a joke, but as a shift in thinking.
What began as something personal was shared. Friends tasted along. Came back. Told me what it did for them. Not because I was “selling” something, but because something was being passed on: calm, attention, a different pace. That was the moment when the realization arose that this could be bigger than myself.
And there, somewhere between the scent of rose petals, the warmth of ginger, and the softness of chamomile, Maison Tisane was born. Not as a commercial concept, but as a way to pass on what I myself have learned: that well-being is not found in quick fixes, but in carefully held moments. That luxury is not about convenience, but about attention. And that plant knowledge — ancient and often forgotten — can play a gentle yet powerful role in everyday life.
What drives me is not only creating, but contributing. By sharing knowledge. By making space for slowing down in a world that keeps accelerating. And by leaving behind something that helps others live more consciously, cup by cup.
